Episode 2: Circular economy and sustainable fashion

Episode 2: Circular economy and sustainable fashion
The circular economy playbook

00:00 / 00:45:24

What are the circular economy business models driving the transition to a sustainable fashion industry? In this episode we discuss some of these models and speak to some of the great businesses in London putting them into practice and contributing to the city’s transition to a low carbon economy.

The opportunity
As home to a number of well respected fashion institutions such as the Textiles Futures Research Centre and the Centre for Sustainable Fashion, London is perfectly placed to influence both the design and production of clothes in a way that will have an impact both in our capital city and around the world. (Find out more about the benefits  of a circular economy approach to textiles in London in our circular economy route map).

The business Models
In this episode we covered the following circular economy business models helping the transition to a sustainable fashion industry:
Longevity and repair
LWARB Circular fashion FW launch
In this episode we hear FW, a recently launched outdoor brand who have embedded this model of longevity as well as the model of repair into their business model. As well as using durable, high-quality construction and materials to ensure their  garments last, FW have a dedicated service so their customers will have the option of having their garments repaired for free within a warranty period. Repairs will still be available to customers at a low cost beyond the warranty period. Find out more about FW here.
Take back and resale
On take back and resale, we hear from Stuffstr a social enterprise that works with retailers to buy back and resell used clothing. Find out more here


Hire and lease
On hire and lease we talk about the NU Wardrobe a community-centred online platform to share clothes with friends and Nu members. Find out more here.
And on subscription we hear from Bundlee the UK’s first baby clothing rental subscription. Find out more here.

We are aware that there are many more models out there and we plan to talk about them in a future episode. Do let us know which ones you would like to hear more about in the future!


With thanks to our contributors:
Eifaz Ahmed – Director @ Apex Holdings Limited
John Atcheson – Co-Founder and CEO @ Stuffstr
Sara AsmoarpQuality and Sustainability manager @ FW
Eve Kekeh – Founder @ Bundlee
Andrea Crump – Circular Economy Policy and Projects Officer @ LWARB
Hosted by:
Wayne Hubbard – CEO @ LWARB
Ali Moore – Head of communications @ LWARB
Produced by:
Isabella Nasak Kima – Corporate communications lead @ LWARB
Sound engineering by:
Breen Turner