The Circular Economy Playbook Podcast

Episode 1 : What is the circular economy?

Welcome to the first official episode of The Circular Economy Playbook!

Delve into this first episode to find out what the circular economy is and to discover the five main circular economy business models.

According to the Ellen MacArthur Foundation, “a  circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural. This ensures enhanced flows of goods and services.” The butterfly diagram mentioned in this episode illustrates the continuous flow of technical and biological materials through the ‘value circle’, and outlines the three key principles of the circular economy. The video below explains succinctly explains what the circular economy is and the opportunity it presents.

The Adidas FUTURECRAFT LOOP shoe which David Quass, talks about in this episode is a demonstration of a truly circular product. Find out more  about Adidas’ inspiration, motivation and process for creating the shoe in the video below and on the Futurecraft site.


With thanks to our contributors:
David Quass – Director Business Model Innovation & Brand Partnerships on Global Brand Strategy team @ Adidas
Eifaz Ahmed – Director @ Apex Holdings Limited
John Atcheson – Co-Founder and CEO @ Stuffstr
Nadine Galle – Research fellow @ Metabolic and co-founder & CEO @ Green city watch

Hosted by:
Wayne Hubbard – CEO @ The London Waste and Recycling Board
Ali Moore – Head of communications @ The London Waste and Recycling Board

Produced by:
Isabellla Nasak Kima – Corporate communications lead @ The London Waste and Recycling Board

The circular economy playbook – sharing real world stories on circular matters that are re-shaping London and the world

Welcome to the circular economy playbook.

A podcast brought to you by the London Waste and Recycling Board.  Providing real world stories about transitioning to the circular economy.

This is the podcast for decision makers (and shakers) in business and the public sector. For anyone looking to future proof their organisations by implementing circular practices and business models. It is the one stop shop for insights on circularity. From people who’ve been there, done it and have some lessons to share.

Discover what we have in-store for  you in the coming months in this taster episode, which includes a teaser from Adidas on their circular shoe.