The Circular Economy Playbook Podcast

Episode 2: Circular economy and sustainable fashion

What are the circular economy business models driving the transition to a sustainable fashion industry? In this episode we discuss some of these models and speak to some of the great businesses in London putting them into practice and contributing to the city’s transition to a low carbon economy.

The opportunity
As home to a number of well respected fashion institutions such as the Textiles Futures Research Centre and the Centre for Sustainable Fashion, London is perfectly placed to influence both the design and production of clothes in a way that will have an impact both in our capital city and around the world. (Find out more about the benefits  of a circular economy approach to textiles in London in our circular economy route map).

The business Models
In this episode we covered the following circular economy business models helping the transition to a sustainable fashion industry:
Longevity and repair
LWARB Circular fashion FW launch
In this episode we hear FW, a recently launched outdoor brand who have embedded this model of longevity as well as the model of repair into their business model. As well as using durable, high-quality construction and materials to ensure their  garments last, FW have a dedicated service so their customers will have the option of having their garments repaired for free within a warranty period. Repairs will still be available to customers at a low cost beyond the warranty period. Find out more about FW here.
Take back and resale
On take back and resale, we hear from Stuffstr a social enterprise that works with retailers to buy back and resell used clothing. Find out more here

 

Hire and lease
On hire and lease we talk about the NU Wardrobe a community-centred online platform to share clothes with friends and Nu members. Find out more here.
Subscription
And on subscription we hear from Bundlee the UK’s first baby clothing rental subscription. Find out more here.

We are aware that there are many more models out there and we plan to talk about them in a future episode. Do let us know which ones you would like to hear more about in the future!

Credits

With thanks to our contributors:
Eifaz Ahmed – Director @ Apex Holdings Limited
John Atcheson – Co-Founder and CEO @ Stuffstr
Sara AsmoarpQuality and Sustainability manager @ FW
Eve Kekeh – Founder @ Bundlee
Andrea Crump – Circular Economy Policy and Projects Officer @ LWARB
Hosted by:
Wayne Hubbard – CEO @ LWARB
Ali Moore – Head of communications @ LWARB
Produced by:
Isabella Nasak Kima – Corporate communications lead @ LWARB

Episode 1 : What is the circular economy?

Welcome to the first official episode of The Circular Economy Playbook!

Delve into this first episode to find out what the circular economy is and to discover the five main circular economy business models.

According to the Ellen MacArthur Foundation, “a  circular economy seeks to rebuild capital, whether this is financial, manufactured, human, social or natural. This ensures enhanced flows of goods and services.” The butterfly diagram mentioned in this episode illustrates the continuous flow of technical and biological materials through the ‘value circle’, and outlines the three key principles of the circular economy. The video below explains succinctly explains what the circular economy is and the opportunity it presents.

The Adidas FUTURECRAFT LOOP shoe which David Quass, talks about in this episode is a demonstration of a truly circular product. Find out more  about Adidas’ inspiration, motivation and process for creating the shoe in the video below and on the Futurecraft site.

Credits

With thanks to our contributors:
David Quass – Director Business Model Innovation & Brand Partnerships on Global Brand Strategy team @ Adidas
Eifaz Ahmed – Director @ Apex Holdings Limited
John Atcheson – Co-Founder and CEO @ Stuffstr
Nadine Galle – Research fellow @ Metabolic and co-founder & CEO @ Green city watch

Hosted by:
Wayne Hubbard – CEO @ The London Waste and Recycling Board
Ali Moore – Head of communications @ The London Waste and Recycling Board

Produced by:
Isabella Nasak Kima – Corporate communications lead @ The London Waste and Recycling Board

Episode 0: Welcome to the circular economy playbook!

A podcast about transitioning to the circular economy brought to you by the London Waste and Recycling Board, sharing real world stories on circular matters that are re-shaping London and the world.

This is the podcast for decision makers (and shakers) in business and the public sector. For anyone looking to future proof their organisations by implementing circular practices and business models. It is the one stop shop for insights on circularity. From people who’ve been there, done it and have some lessons to share.

Discover what we have in-store for  you in the coming months in this taster episode, which includes a teaser from Adidas on their circular shoe.

Credits

Hosted by:
Wayne Hubbard – CEO @ The London Waste and Recycling Board
Ali Moore – Head of communications @ The London Waste and Recycling Board

Produced by:
Isabellla Nasak Kima – Corporate communications lead @ The London Waste and Recycling Board