Technology Solutions to Circular Economy Challenges

In August 2017 we put a call out for innovators to revolutionise the way consumers buy, re-use, repair and recycle materials.

The challenge attracted a range of businesses and we selected four fantastic finalists, all offering a different solution to the challenge,  to present at a hackathon event at this years RWM Conference, competing for a prize of £7,000.

The hackathon showcased ways these entrepreneurs are using technology to improve resource efficiency and advance the circular economy. It was an opportunity to present their ideas to potential customers and business partners and share ideas with and inspire peers. There where also sector specialists on hand to provide advice and support to the entrepreneurs.

The four finalists

Freegle – Team of Edward, Cat and Chris

A sharing platform that enables a new home to be found for unwanted items allowing them to be reused, preventing them from becoming waste.

LITTA – Founder Aaron

A platform which enables users to find licensed waste carriers in their area to ensure they can make responsible choices for their waste providers.

Plan Zheroes – CEO Laura Hopper

An online platform enabling businesses with surplus food to donate to local charities rather than it becoming waste.

TRYATEC – Co-founders Elena and Sabine

TRYATEC is the online gadget rental marketplace for the latest tech gadgets, such as cameras, drones, and virtual reality gear. The platform allows devices to be shared between users enabling them to be used to their full capacity and reducing the need for users to purchase new items.


A panel of expert judges oversaw the event:

Gev Eduljee – External Affairs Director, Suez
Steve Lee – Industry Advisor, RWM
Wayne Hubbard – Chief Operating Officer, LWARB

And the winner was…

After careful deliberation by our expert judges, the prize was awarded to TRYATEC!!