Meet the team

LWARB CEO Wayne Hubbard
T: 07732681849

Wayne Hubbard – Chief Executive Officer

Wayne is the Chief Executive Officer of the London Waste and Recycling Board, where he oversees the day to day running of the organisation. He has been heavily involved in LWARB since its establishment and has substantial local government and waste industry experience. Prior to LWARB, Wayne worked as Head of Waste Policy at the Greater London Authority and has also held roles at the London Borough of Haringey and East Sussex County Council. Wayne has over 20 years’ experience in the waste industry.

Adam Leibowitz – Governance and Secretariat

Adam is the Board’s Governance and Secretariat Officer. He has worked for the London Waste and Recycling Board since its establishment, and assisted in putting in place its governance procedures and administrative systems. Prior to this, he worked in similar roles for the Greater London Authority, including the Planning and Environment teams where he helped to administer the production of the Mayor of London’s planning and environmental strategies. Adam was the group co-ordinator for the GLA team which organised the 2008 GLA elections.

Adam Leibowitz
T: 07732681852
Eddie Confoy
T: 07732681825

Eddie Confoy- Head of Finance and Operations

Eddie is the Head of Finance and overseas the day to day financial accounting, reporting, planning, and operations of the business. Additionally he has responsibility for developing and implementing the company’s internal controls environment and long-term funding strategy. Prior to LWARB Eddie has had a long and distinguished career in Finance and Project Management, working across manufacturing, telecoms, and the retail sectors, before spending the last 20 years in tier 1 global Financial Services institutions.

Isobel Chester – Temporary Finance and Operations Manager

Isobel supports the finance and operations team in working towards developing a ‘best in class’ back office facilitate LWARB’s ambitions. Isobel has over 20 years of finance and operations experience in the commercial sector ranging from global businesses to SME’s. Prior to joining LWARB Isobel worked as COO in the Theatre and entertainment industry.

LWARB fundraising lead
T: 07729606812

Rohit Badhwar – Fundraising Lead

Rohit is the Fundraising Lead for LWARB. His primary focus is to represent LWARB with external stakeholders who may be interested in funding or exploring new opportunities for partnerships. He has experience in setting up fundraising systems and processes. He has a background in donor development and income generation mainly through working in the International Development sector.

Ade Layole – Administration and finance officer

Ade provides administrative support and processing of financial transactions to LWARB’s programme of activities. Prior to LWARB, Ade was a Finance and Administration Officer at Guildford Borough Council’s Heritage Services department. She has over 20 years banking experience and worked in various roles in Corporate Banking and Product Management.

Ade Layole
T: 07732681848

Communications and behaviour change

Ali Moore
T: 07732681821

Ali Moore – Head of Communications and Behaviour Change

Ali leads LWARB’s communications and behaviour change work, managing a team delivering award-winning citizen campaigns, engaging and high impact events, eye-catching publications and PR as well as providing communications support and consultancy to London’s boroughs. She also co-presents LWARB’s Circular Economy Playbook podcast with Wayne Hubbard. With over 25 years’ experience of brand development, marketing and communications across the corporate, commercial and public sectors, she has previously worked for organisations as diverse as Reuters, Lloyds Bank, The Post Office, Transport for London and WRAP.

Isabella Nasak Kima – Corporate Communications Lead

Isabella leads communications and promotion of the work and achievements of LWARB and its programmes, in order to build the organisation’s brand and reputation with a wide range of stakeholders. She brings a diverse range of skills and experience gained from working with national and international organisations to inspire audiences, create partnerships and grow impact and reach through corporate communications.

Isabella Nasak Kima
T: 07716227502
Hannah Carter
T: 07732681817

Hannah Carter – #LoveNotLandfill Campaign Lead

Hannah works specifically on the Love Your Clothes Young London activity, part of the European Clothing Action Plan (ECAP) which aims to divert clothing and textile waste from landfill by changing the behaviour of 16-24 year old Londoners. Prior to this she worked in communications for 15 years in London and Shanghai, both agency and in-house across a diverse range of consumer and healthcare clients.

Olivia Shaw – #LoveNotLandfill Campaign Executive

Olivia supports the ECAP behavioural change campaign Love Not Landfill. Prior to this Olivia graduated from the University of Brighton where she studied Fashion Communication with Business Studies. During her third year, and in particular her final major project, Olivia found her passion for sustainability and waste. She developed Shop Shaw – a project dedicated to creating discussions, providing solutions and promoting sustainability. In addition to her website she also produced a sustainable guide to Brighton.

Olivia Shaw
T: 07732681836
Violetta Lynch
T: 07732681820

Violetta Lynch – London Recycles Campaign Lead

Violetta works in the Resource London programme, supporting on communications and behaviour change and with a particular focus on digital. Prior to this, Violetta worked as a Project Manager on the Women in Transport programme at Transport for London, a diversity initiative with the aim of increasing the representation of women in the transport industry. Her experience is centered around communications and project management, with previous roles at Network Rail and Virgin Trains.

Circular London Programme

James Close – Head of Programme, Circular London

James is the Head of LWARB’s Circular Economy Programme. He has background in sustainability and climate change and has worked extensively across public and private sectors in London, UK and internationally. Prior to LWARB, James was the Director for Climate Change at the World Bank in Washington, DC. He has also been a partner at EY and the head of the Corporate and Private Finance team at HM Treasury. In 2010, he was the author of the Mayor’s Prospectus for London as a Low Carbon Capital.

T: 07732 681847
Andrea Crump

T: 07732681841

Andrea Crump  – Circular Economy Policy and Projects

Officer, Circular London

Andrea works to catalyse circular economy activity across London through influencing policy and developing projects to deliver the London Circular Economy Route Map. Andrea has over 10 years experience in leading public sector action on sustainability and was previously head of the sustainability team at the London Borough of Sutton, delivering a wide range of sustainability programmes. Andrea is a Chartered Environmentalist and a member of the Institution of Environmental Sciences.

Maija Maanavilja – Senior Advisor, Circular London

Maija leads LWARB’s research and analysis work. She is passionate about leading change in sustainability with well managed research. Maija is a market research and analysis expert with extensive experience from global consultancies and industrial companies. Prior to LWARB Maija led a research team at the Boston Consulting Group for the practice areas of Public Sector, Sustainability and Social Impact. She has held several analyst roles with a focus on circular economy in forest industry corporations in Germany and her native country Finland.

LWARB built environment project manager
T: 07716227501

Andrea Charlson – Built Environment Project Manager, Circular London

Andrea works to enable a circular, low carbon, built environment. She is the project manager for the Horizon 2020 funded CIRCuIT project, which will support the creation of regenerative cities through implementing sustainable and circular construction practices. Andrea has over 10 years’ experience in leading sustainability in the built environment with a background in structural engineering, material consultancy and as a sustainability manager. She is a Chartered Engineer and Chartered Environmentalist and a member of the Institution of Civil Engineers .

Ingrina Shieh – Project Co-ordinator, CIRCuIT, Circular London

Ingrina is the Project Co-ordinator for CIRCuIT, a Horizon 2020-funded project that aims to promote circular construction practices in regenerative cities. Prior to joining LWARB, Ingrina coordinated a leadership programme and research projects at the London School of Economics and Political Science, taking a lead on international conferences and events, communications, and project management. She recently completed a master’s in design, with a focus on cities and urbanism.

Ingrina Shieh
T: 07732681853
Nicola Bradley
T: 07732681826

Nicola Bradley – Community and Office Manager, Circular


Nicky is Community and Office Manager of LWARB’s Circular London Accelerator – a community of start-ups in London with circular principles at their core.

Natalia Agathou – Business Advice Manager, Advance

London Business Support Programme

Natalia leads the  Advance London team. She has previously worked for 8 years as an environmental advisor specialised in sustainable businesses and responsible sourcing in emerging economies. She has assisted businesses in developing sustainability strategies and resource efficient business plans. She has managed and implemented programmes for international clients like Philips, IFCO Systems S.A., Textile Enterprises, IBM, the World Bank, the EU, the UNDP, and the Dutch Ministry of Foreign Affairs.

T: 07732681838
Jean Billant

T: 07732681840

Jean Billant – Senior Business Advisor, Advance London

Business Support Programme

Jean delivers circular economy focused business support and advice to SMEs within London. Prior to this, he advised SMEs and manufacturing enterprises to design market-ready solutions around waste to energy, decentralised energy production and bio-based materials. His sound knowledge on technical related issues combined with business and financial skills give him a unique perspective on the development of innovative and low carbon business solutions.

Sarah Beaton – Project Coordinator, Advance London

Business Support Programme

Sarah coordinates and project manages across the Advance London team. Prior to this, Sarah worked at Cancer Research UK first in in the funding department issuing and auditing research grants and later as a Project Coordinator for the Stratified Medicine Programme. Most recently, Sarah was Operations Manager at a London-based SME implementing strategies and processes for growth.

T: 07732681839
Anna Szeler
T: 07732681842 

Anna Szeler – Business Advisor, Advance London

Business Support Programme

Anna leads the plastics portfolio in the Advance London team, working with SMEs in London and supporting  them with their transition to circular business models. Prior to this, she advised both corporations and government agencies on sustainability and circular economy. Anna is an experienced environment consultant with a strong track record in environmental modelling, life cycle assessment and sustainable product design. She has supported corporate clients in Natural Capital Accounting and reporting to the Carbon Disclosure Project. She has a master’s degree in design engineering from the Technical University of Denmark, with a specialisation in sustainable product and service development.

Resource London Programme

Antony Buchan – Head of Programme (Resource London) 

Antony leads the Resource London programme, supporting London waste authorities to deliver significant savings and improve performance. He is a waste management professional with 17+ years’ experience in local, regional and national government and the commercial sector. A member of the negotiating team that created LWARB, Antony has been working for LWARB since its establishment.

Antony Buchan
T: 07732681824
Gemma Scott
T: 07732681850

Gemma Scott – Local Authority Support Manager – Flats

Gemma works closely with London’s waste authorities and other stakeholders including housing providers and planners to support them in looking at the most cost effective interventions for improving recycling performance in existing flats as well as proposed new developments. Gemma has worked for LWARB since 2009 and during her time managed LWARB’s previous Efficiencies Programme, which identified efficiencies for London boroughs in their waste management services. Gemma is a Chartered Waste Manager with over 15 years in the industry. Previously she worked as the Recycling Manager at the London Borough of Richmond, as Senior Recycling Officer at  London Borough of Camden and for Veolia Environmental Services in business development and contract management.

Beverley Simonson – Local Authority Support Manager

Beverley works closely with London’s waste authorities and other stakeholders to increase the performance of recycling. Beverley also helped to manage LWARB’s Efficiencies Programme, which identified efficiencies for London boroughs in their waste management services. Beverley is a Chartered Waste Manager with over 16 years in the resources industry. Previously she worked for WRAP as a Recycling and Collections Technical Adviser. In 2015 she was elected the first woman to chair the London and Southern Counties CIWM Centre Council.

Beverley Simonson
T: 07732681833
T: 07732681832 

Sarah Craddock – Project Development Manager – Commercial Recycling

Sarah focuses on commercial recycling within the capital. Sarah works alongside Local Authorities, Business Improvement Districts and waste consolidation schemes to increase commercial recycling across London. Previously, Sarah  worked at Veolia as Commercial Waste Project Manager, dedicated to their contract with Westminster City Council. Prior to that Sarah was The Royal Bank of Scotland’s Waste and Innovation Strategy Manager – delivering their UK waste strategy and targets across 2,000 locations.

Cathy Cook – Local Authority Support Manager

Cathy works with a range of London’s waste authorities and other stakeholders to support them in improving recycling rates across the capital. Cathy has over 20 years experience in Local Government, nine of those within the waste sector, working both strategically and operationally. Most recently, Cathy held the post of Senior Recycling Officer at Rochford District Council in Essex and introduced a new recycling scheme  – one of the first to include alternate weekly collections – which resulted in it becoming the top Recycling Authority in the UK.

Cathy Cook
T: 07732681846