Meet the team

LWARB CEO Wayne Hubbard
T: 07732681849

Wayne Hubbard – Chief Executive Officer

Wayne is the Chief Executive Officer of the London Waste and Recycling Board, where he oversees the day to day running of the organisation. He has been heavily involved in LWARB since its establishment and has substantial local government and waste industry experience. Prior to LWARB, Wayne worked as Head of Waste Policy at the Greater London Authority and has also held roles at the London Borough of Haringey and East Sussex County Council. Wayne has over 20 years’ experience in the waste industry.

Adam Leibowitz – Governance and Secretariat

Adam is the Board’s Governance and Secretariat Officer. He has worked for the London Waste and Recycling Board since its establishment, and assisted in putting in place its governance procedures and administrative systems. Prior to this, he worked in similar roles for the Greater London Authority, including the Planning and Environment teams where he helped to administer the production of the Mayor of London’s planning and environmental strategies. Adam was the group co-ordinator for the GLA team which organised the 2008 GLA elections.

Adam Leibowitz
T: 07732681852
Eddie Confoy
T: 07732681825

Eddie Confoy- Head of Finance and Operations

Eddie is the Head of Finance and overseas the day to day financial accounting, reporting, planning, and operations of the business. Additionally he has responsibility for developing and implementing the company’s internal controls environment and long-term funding strategy. Prior to LWARB Eddie has had a long and distinguished career in Finance and Project Management, working across manufacturing, telecoms, and the retail sectors, before spending the last 20 years in tier 1 global Financial Services institutions.

Ade Layole – Administration and finance officer

Ade provides administrative support and processing of financial transactions to LWARB’s programme of activities. Prior to LWARB, Ade was a Finance and Administration Officer at Guildford Borough Council’s Heritage Services department. She has over 20 years banking experience and worked in various roles in Corporate Banking and Product Management.

Ade Layole
T: 07732681848


Ali Moore
T: 07732681821

Ali Moore – Head of Communications and Behaviour Change

Ali manages the communications and behaviour change aspects of the Resource London team’s work and LWARB’s corporate communications.  This includes providing support and consultancy to boroughs as well as leading on the Recycle for London programme and the London-specific campaigns for Love Food Hate Waste and Love Your Clothes. With over 23 years’ experience of brand development, marketing and communications across the corporate, commercial and public sectors, she has previously worked for organisations as diverse as Reuters, Lloyds Bank, The Post Office, Transport for London, a range of small locally-based charities and WRAP.

Isabella Nasak Kima – Corporate Communications Lead

Isabella leads communications and promotion of the work and achievements of LWARB and its programmes, in order to build the organisation’s brand and reputation with a wide range of stakeholders. She brings a diverse range of skills and experience gained from working with national and international organisations to inspire audiences, create partnerships and grow impact and reach through corporate communications.

Isabella Nasak Kima
T: 07716227502
Violetta Lynch
T: 07732681820

Violetta Lynch – London Recycles Campaign Lead

Violetta works in the Resource London programme, supporting on communications and behaviour change and with a particular focus on digital. Prior to this, Violetta worked as a Project Manager on the Women in Transport programme at Transport for London, a diversity initiative with the aim of increasing the representation of women in the transport industry. Her experience is centered around communications and project management, with previous roles at Network Rail and Virgin Trains.

Kirsty Ainsworth – TRiFOCAL Campaign Lead

Kirsty works specifically on the EU Life-funded TRiFOCAL project, supporting the delivery of the ‘Small Change, Big Difference’ campaign activity. Prior to this Kirsty worked in various roles and projects within the waste and recycling industry, including a service change at the London Borough of Ealing Council on behalf of Keep Britain Tidy. Most recently, Kirsty worked at the London Borough of Hackney on the Estates Recycling Programme, which focused on infrastructure changes to waste and recycling facilities; including designing new bin stores and facilitating resident engagement.

Kirsty Ainsworth
T: 07716 227501
Hannah Carter
T: 07732681817

Hannah Carter – #LoveNotLandfill Campaign Lead

Hannah works specifically on the Love Your Clothes Young London activity, part of the European Clothing Action Plan (ECAP) which aims to divert clothing and textile waste from landfill by changing the behaviour of 16-24 year old Londoners. Prior to this she worked in communications for 15 years in London and Shanghai, both agency and in-house across a diverse range of consumer and healthcare clients.

Olivia Shaw – #LoveNotLandfill Campaign Executive

Olivia supports the ECAP behavioural change campaign Love Not Landfill. Prior to this Olivia graduated from the University of Brighton where she studied Fashion Communication with Business Studies. During her third year, and in particular her final major project, Olivia found her passion for sustainability and waste. She developed Shop Shaw – a project dedicated to creating discussions, providing solutions and promoting sustainability. In addition to her website she also produced a sustainable guide to Brighton.

Olivia Shaw
T: 07732681836

Circular London Programme

James Close – Head of Programme, Circular London

James is the Head of LWARB’s Circular Economy Programme. He has background in sustainability and climate change and has worked extensively across public and private sectors in London, UK and internationally. Prior to LWARB, James was the Director for Climate Change at the World Bank in Washington, DC. He has also been a partner at EY and the head of the Corporate and Private Finance team at HM Treasury. In 2010, he was the author of the Mayor’s Prospectus for London as a Low Carbon Capital.

T: 07732 681847
Andrea Crump

T: 07732681841

Andrea Crump  – Circular Economy Policy and Projects

Officer, Circular London

Andrea works to catalyse circular economy activity across London through influencing policy and developing projects to deliver the London Circular Economy Route Map. Andrea has over 10 years experience in leading public sector action on sustainability and was previously head of the sustainability team at the London Borough of Sutton, delivering a wide range of sustainability programmes. Andrea is a Chartered Environmentalist and a member of the Institution of Environmental Sciences.

Philip Guthrie – Collaboration Hub Project Officer,

Circular London

Philip promotes collaboration within the circular economy across London. He brings actors across key business and industry sectors together with government, community and academia to explore ways to transition London to a circular economy. Before joining LWARB Philip worked for Arup for over ten years where he developed extensive knowledge of the built environment sector, skills in facilitation and design exploration. Philip is a Chartered Environmentalist and an Accredited Mediator.

Philip Guthrie
T: 07732681843

T: 07732681838

Natalia Agathou – Business Advice Manager, Advance

London Business Support Programme

Natalia leads the  Advance London team. She has previously worked for 8 years as an environmental advisor specialised in sustainable businesses and responsible sourcing in emerging economies. She has assisted businesses in developing sustainability strategies and resource efficient business plans. She has managed and implemented programmes for international clients like Philips, IFCO Systems S.A., Textile Enterprises, IBM, the World Bank, the EU, the UNDP, and the Dutch Ministry of Foreign Affairs.

Jean Billant – Senior Business Advisor, Advance London

Business Support Programme

Jean delivers circular economy focused business support and advice to SMEs within London. Prior to this, he advised SMEs and manufacturing enterprises to design market-ready solutions around waste to energy, decentralised energy production and bio-based materials. His sound knowledge on technical related issues combined with business and financial skills give him a unique perspective on the development of innovative and low carbon business solutions.

Jean Billant

T: 07732681840
T: 07732681839

Sarah Beaton – Project Coordinator, Advance London

Business Support Programme

Sarah coordinates and project manages across the Advance London team. Prior to this, Sarah worked at Cancer Research UK first in in the funding department issuing and auditing research grants and later as a Project Coordinator for the Stratified Medicine Programme. Most recently, Sarah was Operations Manager at a London-based SME implementing strategies and processes for growth.

Emma McKenna – Business Advisor, Advance London

Business Support Programme

Emma supports businesses scale up their circular economy activities or transition to more circular ways of working. Prior to joining, Emma was a project officer on the future cities programme in Peterborough where she led on the Empowerment and Smart Business strands of the programme. Emma has experience working with businesses from various sectors and managed the development and launch of Peterborough’s own B2B resource sharing platform.

Emma McKenna
T: 07732681845
Anna Szeler
T: 07732681842 

Anna Szeler – Business Advisor, Advance London

Business Support Programme

Anna leads the plastics portfolio in the Advance London team, working with SMEs in London and supporting  them with their transition to circular business models. Prior to this, she advised both corporations and government agencies on sustainability and circular economy. Anna is an experienced environment consultant with a strong track record in environmental modelling, life cycle assessment and sustainable product design. She has supported corporate clients in Natural Capital Accounting and reporting to the Carbon Disclosure Project. She has a master’s degree in design engineering from the Technical University of Denmark, with a specialisation in sustainable product and service development.

Jane Mossman – Business Advisor, Advance London

Business Support Programme

Jane works with SMEs in London to transition to circular economy business models and scale-up. The targeted support she offers helps businesses become more resilient and grow, with opportunities to collaborate and build partnerships in a network of like-minded stakeholders. Specialising in the textiles sector, Jane brings a decade of experience of working within the global fashion industry including garment manufacturing, value chain management and retail operations.

Jane Mossman
T: 07732681853
Jessica Brodrick
T: 07732681851

Jessica Brodrick – Circular Economy Projects Manager

Jessica manages the Circular London Accelerator programme providing commercialisation support to circular economy startups, connecting them to buyers and investors to enable them to scale their innovative solutions. She has over 10 years of experience in procurement, project management and contract management roles across public and private sector, including multi-million pound infrastructure and service projects.

Nicola Bradley – Community and Office Manager, Circular


Nicky is Community and Office Manager of LWARB’s Circular London Accelerator – a community of start-ups in London with circular principles at their core.

Nicola Bradley
T: 07732681826

Resource London Programme

Antony Buchan
T: 07732681824

Antony Buchan – Head of Programme (Resource London) 

Antony leads the Resource London programme, supporting London waste authorities to deliver significant savings and improve performance. He is a waste management professional with 17+ years’ experience in local, regional and national government and the commercial sector. A member of the negotiating team that created LWARB, Antony has been working for LWARB since its establishment.

Sarah Craddock – Project Development Manager – Commercial Recycling

Sarah focuses on commercial recycling within the capital. Sarah works alongside Local Authorities, Business Improvement Districts and waste consolidation schemes to increase commercial recycling across London. Previously, Sarah  worked at Veolia as Commercial Waste Project Manager, dedicated to their contract with Westminster City Council. Prior to that Sarah was The Royal Bank of Scotland’s Waste and Innovation Strategy Manager – delivering their UK waste strategy and targets across 2,000 locations.

T: 07732681832 
Cathy Cook
T: 07732681846

Cathy Cook – Local Authority Support Manager

Cathy works with a range of London’s waste authorities and other stakeholders to support them in improving recycling rates across the capital. Cathy has over 20 years experience in Local Government, nine of those within the waste sector, working both strategically and operationally. Most recently, Cathy held the post of Senior Recycling Officer at Rochford District Council in Essex and introduced a new recycling scheme  – one of the first to include alternate weekly collections – which resulted in it becoming the top Recycling Authority in the UK.

Beverley Simonson – Local Authority Support Manager

Beverley works closely with London’s waste authorities and other stakeholders to increase the performance of recycling. Beverley also helped to manage LWARB’s Efficiencies Programme, which identified efficiencies for London boroughs in their waste management services. Beverley is a Chartered Waste Manager with over 16 years in the resources industry. Previously she worked for WRAP as a Recycling and Collections Technical Adviser. In 2015 she was elected the first woman to chair the London and Southern Counties CIWM Centre Council.

Beverley Simonson
T: 07732681833
Gemma Scott
T: 07732681850

Gemma Scott – Local Authority Support Manager – Flats

Gemma works closely with London’s waste authorities and other stakeholders including housing providers and planners to support them in looking at the most cost effective interventions for improving recycling performance in existing flats as well as proposed new developments. Gemma has worked for LWARB since 2009 and during her time managed LWARB’s previous Efficiencies Programme, which identified efficiencies for London boroughs in their waste management services. Gemma is a Chartered Waste Manager with over 15 years in the industry. Previously she worked as the Recycling Manager at the London Borough of Richmond, as Senior Recycling Officer at  London Borough of Camden and for Veolia Environmental Services in business development and contract management.